5008 - Marketing planning
At the end of this course you will:
Be able to understand the meaning and role of marketing in achievement of organisational objectives
- Explain marketing as a management process
- Describe the role of marketing in identifying and predicting the needs of current and potential stakeholders
Be able to identify the organisation's current and future position in the sectors or markets in which it operates
- Discuss the current position of the organisation within its chosen sector or market
- Determine a future market or sector position for the organisation in line with organisational activities
- Identify other parts of the organisation which are impacted and involved in a future market or sector plan
Be able to devise and implement a marketing plan that contributes to achievement of organisational objectives
- Construct a marketing plan that supports current market or sector and targets potential new markets or sectors
- Evaluate the support necessary to implement the plan
- Implement the marketing plan
- Assess the progress of the plan through monitoring, reviewing and end evaluation, in the achievement if organisational objectives
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